What is SEM? Distinguish SEO and SEM

The terms SEM or SEO have become too familiar to typical marketers who are in the digital field. However, it is undeniable that there are still many people who feel vague and easily confuse the difference between them. That’s why in this article, VIO will help you better understand and SEM is what? Distinguish SEO and SEM in detail. Thereby, helping you have a closer look at these two tools on the market today.

What is SEM?

SEM is an acronym for Search Engine Marketing, one of the most popular tools to increase website traffic today. This is a combination of two forms, SEO and PPC. For the purpose of increasing traffic and attracting customers to click on the website on search engines. Customers will pay through advertising articles and are charged based on the number of clicks. The cost of advertising is directly proportional to the rank your website receives.

With the development of technology and the internet today. Most users often have the habit of looking up information before making a decision to buy a product. Therefore, for websites with high rankings, they will have the advantage of reaching more customers. That is also an important goal that SEM aims at.

See also: Distinguish between Ads and SEO

Advantages and disadvantages of SEM

Advantage:

The biggest advantage of SEM is reaching the right target customers through search engines. This is a key element of today’s marketing strategies. Not only that, with advertisements, SEM also brings your website to the highest position. Thereby, your products will quickly be known to customers. Contributing to promoting sales and bringing profits to businesses.

Cons:

SEM is often expensive in advertising and competition. Therefore, it takes a fairly large marketing budget to be effective. Not to mention, with the appearance of increasingly dense advertising articles. Causing users to lose trust in these articles and not tend to click on promotional articles.

Difference between SEO and SEM

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Cost

As mentioned earlier, SEM covers both SEO and PPC. Talking about costs, SEM will cost more than SEO. When using SEO you will not have to spend money on the number of clicks like SEM or PPC. Instead, it is the payment of the service package by the company providing, typically the Agency. However, the process of keyword SEO is often time consuming. For competitive industries, the process takes longer. SEM is different, as long as you spend the higher the cost, the higher your website’s ranking will be on the search engines.

Intended use

SEM is used in short term strategies and depends on advertising budget. If you are looking to implement a program to PR or sell products in the period, SEM is the optimal choice. Contrary to SEM, the form of SEO will be geared towards more long-term strategies. Maybe 3-5 months, or even 1 year or more. This will be suitable for businesses that want to approach customers step by step. Especially creating a long-term competitive advantage.

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