Marketing is an important job that greatly contributes to the success of a business. And of course everyone in this field wants to be able to create viral marketing. So what is viral marketing? And how can you create viral marketing for your project? Let’s go with Vio company learn about this issue.
What is viral marketing?
In English viral marketing is viral marketing. This form is a method of introducing information about their products and services from one person to another through the internet. The main goal of viral marketing is to inspire individuals to share marketing messages with friends and family. Thanks to that, the message will be known exponentially, bringing high efficiency.
The wider the spread in this type of marketing, the more effective it will be. Nowadays, almost everyone can use the internet. Then the use of viral marketing. Not just through word of mouth, but on websites. Especially social networking sites when used by many people such as Facebook, Snapchat, Twitter, YouTube, Instagram… The more creating favorable conditions for marketing to communicate effectively.
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Characteristics of viral marketing
Common to all forms of viral marketing. There are usually three characteristics in common: the message, the sender, and the environment. Making perfect use of these three characteristics will help you create a successful viral marketing campaign. Viral marketing can be done under any size company.
Performers can use tools such as images, emails, messages, videos. To entice users to watch and go viral. Effective virality often relies on influencers. With a high following on social networking sites.
People choose marketing roles because they are less expensive. Compared to other advertising campaigns. Not only that, once successful, it will bring very high efficiency.
However, in the process of implementation, you need to minimize problems such as incorrect information. This will adversely affect the message you want to share.
What are the steps of viral marketing?
Make sure the visual element
Get other people’s attention first on the issue you want to share. The messages need to be eye-catching and eye-catching. Only when you attract others will they read or see the message you want to convey. In addition to attractive words, finding convincing images or videos will be more effective. Therefore, select and design video images that can attract customers. Is a prerequisite when you want to do viral marketing.
Prepare the message carefully
To make sure that the campaign you share can send the most optimal messages to users, plan the video images you post. While you’re not sure you can run a good viral campaign, careful preparation will give you a good look at business. Of course, the content itself needs to ensure that the message is clearly and succinctly communicated to the audience.
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Concern about emotional factors
Most successful viral campaigns hit the psychology and emotions of viewers. There are campaigns that bring in humorous elements, but there are campaigns that move viewers. Depending on the product plan as well as the campaign content, you need to choose the correct direction to bring high efficiency.
Factors such as human joy, sadness, humor, dreams and hopes are always taken into account. When implementing a viral marketing campaign, you can incorporate these elements into your videos or images. This increases the likelihood of your campaign being shared widely.
Understand audience psychology
Choosing the right moment and story to spark emotions in viewers is considered key to the success of a viral marketing campaign. To do this you need to be able to answer questions like: what does the audience want? What are they curious about? What events are the audience interested in? How do you incorporate your message from those stories?
Debut time
Usually some events will only attract for a short time. So if you have planned, you need to seriously implement it to ensure that the launch time of the event is still hot. In addition, it is also necessary to choose the time that the audience accesses social networks or goes online a lot to increase the effectiveness of reaching viewers.
Above is the information about what viral marketing is that Vio company wants to send to you. For a successful viral marketing campaign, there are many factors. However, when ensuring the above factors, it is not necessarily high efficiency. But it’s best to invest in each video image you post because maybe one day they will go viral.
