Whenever it comes to the big guys on the e-commerce floor today. Then the name “Lazada” is almost no stranger to everyone. With high coverage speed, especially after the epidemic period. The level of competition in this market becomes more and more fierce. So how can Lazada stand firm in the market? Let’s learn about the success of Lazada’s marketing strategy. Contributed to making the brand become one of the leading “leaders” on the Vietnamese e-commerce platform.
Promoting Digital Marketing Channel
Marketing today has become a powerful weapon. To contribute to increasing the recognition and competitive position of many businesses. For Lazada, the brand was smart in choosing channels Digital marketing to spread its name like:
Appearance in media
Almost all tools such as advertising on television, outdoor, social networks, building posters, newspapers, … Lazada do not ignore any detail. Through effective use of the development of digital channels. To increase your brand awareness. In addition to selecting popular information channels of customers. Lazada also knows how to put its products in the eyes of users in the most obvious way. Information about products as well as advertising messages of the brand. Always be creative and reach your target customers directly. Outdoor advertising campaigns and promotions on Fanpage are always held regularly. This contributes to attracting target customers and creating a competitive advantage. Compared to the big guys in the current e-commerce market.
See also: What is viral marketing?
Optimize keywords, website interface
Lazada always diversify its website interface. In line with market trends and changes. To give users a feeling of comfort and excitement in choosing to buy products and brands. Always promote the design with vivid and extremely realistic images. In addition, Lazada also runs Ads ads in promotions. To maximize customers and increase market share for businesses.
Collaboration with influencers
The collaboration of today’s influencers. Has become popular and applied by many businesses. In a fiercely competitive market. To bring good business results, through influencers. To attract customers is also one of the quite interesting strategies. Depends on the goals of the strategy and the target customers. But businesses can choose for themselves the right influencers to bring maximum effectiveness.
In today’s shopping floor, it can be seen that in each different e-commerce site, there will be different competitive tricks.
For Lazada, the brand often organizes live streams with the participation of many big stars and people with millions of followers on social networking platforms. During the holidays and promotions, the strategy is promoted and brings unexpected success.
See also: What is Core Web Vitals?
Affiliate Marketing
What is Lazada affiliate?
Affiliate marketing is considered a form of affiliate marketing on the Internet platform. When you participate in this activity, you introduce or promote products, of course you will receive a commission. Lazada has developed this form quite early and has received positive feedback from this market. With high commissions and many promotions to stimulate its partners, Lazada has become one of enterprise successful in this form in Vietnam.
How Lazada affiliate works
Step 1: You need to register for a Lazada Vietnam Affiliate Program account
Step 2: Proceed to choose a product, you should choose a product that is suitable for the department and current trends. After that, will create an affiliate link for the product
Step 3: Next is to create articles, videos on the website or other communication tools with content shared about Lazada
Step 4: You will put an affiliate link to introduce to everyone
Step 5: When the customer clicks on the link to purchase. After completing the payment, you will receive a commission from Lazada
Marketing strategy of Lazada. It can be said that, as one of the leading brands in the form of affiliate marketing, Lazada has thousands of partners and even more. It is also this, which has contributed to affirming Lazada’s position as one of the “giants” on the e-commerce floor today.
